![]() In 1971, Matsushita released the Technics SL-1100 for the consumer market. In 1969, Matsushita launched Obata's invention as the SP-10, the first direct-drive turntable on the professional market. ![]() It is a significant advancement over older belt-drive turntables, which are unsuitable for turntablism, since they have a slow start-up time, and are prone to wear-and-tear and breakage, as the belt would break from backspinning or scratching. It eliminated belts, and instead employed a motor to directly drive a platter on which a vinyl record rests. The first direct-drive turntable was invented by Shuichi Obata, an engineer at Matsushita (now Panasonic), based in Osaka, Japan. ![]() The name came to wider prominence with the international sales of direct-drive turntables. Technics was introduced as a brand name for premium loudspeakers marketed domestically by Matsushita in 1965.
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